Three way link exchange
Three-Way link exchange is a cultivated term used to describe a type of Link Exchange process in which, three sites are involved in a series of three one way links between them. This is usually done when you own two websites (A) and (B), and you link your website (A), to your link partners site(C), while in return, your link partner links his website(C) to your site (B). It means that site (A) is linking to site (C) and in return, site (C) is linking to site (B).
This type of Link Exchange has an added benefit of acting like a One Way Link Exchange, which is given a lot of weightage by the search engines, today. And is the best way to increase the Page Rank of a new website you are trying to promote.
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Reciprocal Link Exchange
The term reciprocal, itself conveys the meaning for this one. Also known as a Two Way Link Exchange process, Reciprocal link building process can be described as a process in which, your site links to your link partners’ site and his site links back to yours.
This type of Link Exchange process contains more weightage when the sites you are linking with, are related to the theme of your website. This is mostly for the reason that there is a much better opportunity of your products or services gaining popularity through the visitors which come to your site through a link on a related website, and are therefore more targeted.
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